When It Comes To Content, Creating Beats Curating
In social media, content is king. The content you share online ultimately determines your social media success. If you aren't sharing relevant, engaging content with your fans and followers you aren't supplying value or giving your audience a reason to connect with you online. Good content is the backbone of any social media strategy, and it is impossible to excel in the social sphere without it. So where does good content come from? There are two options: you create it, or you curate it.
Content is the currency of the social web, and creating good, original content is always the best way to go. However, creating valuable and compelling content may present a challenge for many businesses. Therefore, more and more brands are trying to establish themselves through content curation - rather than creation.
Marketing expert Rohit Bhargava defines a content curator as:"someone who continually finds, groups, organizes and shares the best and most relevant content on a specific issue online."
According to a recent eMarketer report, 85% of marketers curate content in order to establish thought leadership. However, while content curation is a good way of supplying your online audiences with relevant content https://yoo.rs/, sharing someone else's content does not make you a thought leader.
Time is money, and since creating good content takes a lot more time than curating it, many businesses and marketers are sharing curated content and confusing the resulted attention with thought leadership. There are billions of content pieces shared on the Internet daily, and sifting through the noise to find the "needle in the haystack" can be difficult and superfluous. Therefore, content curators are valued for what they discover and share - that's it. They are not valued for their own perspectives on a subject matter, and thus cannot be considered thought leaders.
According to "Thought Leadership Marketing is an Oxymoron" there are three key tenants of thought leadership. They are as follows: thought leadership is recognized, thought leadership is expansive, thought leadership is pushing boundaries.
Content curation, though valuable, is not a marketing shortcut. Your prospects connect with you online because they want to learn more about you. They want to know your views on a certain industry. However, when you simply curate the content of other's your audiences doesn't learn anything about you, your brand, or your thinking. Curating content doesn't set you apart, because everyone else is doing the same thing. If you want to stand out and reach your audience you need to create content - not just curate it.
Article marketing is a great way to become a content creation machine, regularly pumping out great quality content to build and grow your community.
If you've been marketing on the internet for more than 5 minutes, you have probably heard the phrase "content is king." I like to think of it this way - content is king and queen on the internet, so therefore "content is royalty" on the internet.
And it always will be. With the advent of audio, video and social networking, you sometimes hear that the internet will no longer be content based.
Please tell me how you can have the internet without content? Whether it is in the form to text, audio or video, the internet in content driven and always will be.
Where Article Marketing Comes In
Most Internet Marketers struggle with creating content. In fact, this is where many beginning marketers crash and burn. Or sell out to PLR products that anyone can put their name on.
When you are an article marketer, you become a constant content creator. Have you thought about it that way yet? When you regularly craft a 300 - 500 word article, you are in the habit of regularly creating content and can quickly move ahead of all others in your niche.
Getting Enough Ideas on a Regular Basis
Getting enough ideas for regular content creation with article marketing is a mindset. As you begin to look around your world through "article writing glasses" you will begin to see ideas for articles in your niche everywhere. I call this beginning to see your niche through "article eyes."
Now this next part is going to sound corny I know, but once you start to see your area of expertise through article eyes, you are then able to article-ize your expertise.
As your ideas come, and they will in an ever increasing flood, I recommend that you have a regular way to capture them. Carry a small notepad with you, use a voice recorder or Flip Video camera, something, just capture those ideas, ok?
And as you follow these steps you will find yourself becoming a prolific content creator with article marketing.